What I Do

Researching and understanding complicated topics so you don’t have to.

SEO Writing

I have a deep understanding of SEO best practices, collaborating with SEO analysts, and producing content that generates sessions and clicks.

Editorial Guides

I have a deep understanding of SEO best practices, collaborating with SEO analysts, and producing content that generates sessions and clicks.

Consumer Research

I conduct thorough research into the consumer audience in order to produce helpful content that answers the most important questions in an understandable way.

Content Planning

From pitching ideas to long-term content calendar planning, I am experienced in developing a comprehensive content strategy targeting marketing goals.

Who I Am

Hello and welcome! My name is Caitlin Ritchie and I am a freelance writer specialized in producing transactional and editorial marketing content. I have more than five years of experience conceptualizing and creating content that incorporates SEO best practices, user research, and business KPIs to generate traffic, clicks, and orders.

The bulk of my professional writing focuses on the energy industry, specializing in deregulation, energy efficiency, and solar power. I aim to provide clear and straightforward guidance to help readers make informed decisions. My writing and research have been featured on CNET.com, Bankrate.com, SaveOnEnergy.com, and includes citations from Snopes, The Washington Post, The American Solar Energy Society, and other major sources.

While I like to think I have a way with words, my time outside of professional writing is spent reading the stories of other writers. I also enjoy a long nap, a large glass of red wine, and time spent with my family as we explore the beautiful scenes of North Carolina.

Writing Samples

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